Before we get too far into this post, let me be clear about what I call networking. I define networking as the act of seeking to build connections with people to provide mutual value. This may involve meeting new people, or it may mean deepening connections that you have with existing acquaintances. The important part is that you approach this with a sincere desire to connect with others and to serve.
If networking is old hat to you, I hope that you will stick around and share some of your networking tips. But if you are new to networking, I hope to provide you with some ideas to help you to get your feet wet.
1. Why would anyone want to network? Networking is important for a number of reasons. First, when you increase the number of people you know, you increase your circle of influence. And when you have a sincere desire to help others, you will find that they are more likely and willing to help you. Finally, connecting with people is a rewarding experience. Why miss out on that?
2. Where to start. If you are brand new to networking, the idea of it all is probably pretty daunting. Even if you are not new to networking, a recent job loss may have left you feeling insecure and wanting to stay home. The key to beginning anything is beginning - taking some kind of action to get you moving forward. Review the options that are listed in the next paragraph and pick something. If that doesn't work for you, pick something else.
3. Networking opportunities. The following is a quick list of some ideas to get you started. Again, I would love to hear your suggestions.
- Scan your local newspaper for networking opportunities in your city. Most papers have a business section which contains information about seminars, trade shows and networking events.
- Look for trade organizations in your targeted industry. Check their websites for local chapters and events.
- Is there someone you met recently and thought that you might like to get to know better? Give him or her a call and suggest meeting for coffee.
- Join a book club, or an investing club. Or any club in which you have a sincere interest.
- Get in touch with your local chamber of commerce. Does it schedule networking events? Does it have committees that would interest you and to which you could contribute?
- Join a networking organization such as Business Networking International.
- Serve on the board of a nonprofit.
- Volunteer for an organization about which you are passionate.
- Play a sport.
- Host a dinner party or a picnic and ask your guests to bring someone you've never met.
4. Set goals. It is important to set goals in networking, both during your job search and beyond. For instance, you could decide to attend one networking event this week, and strive to meet three people whom you didn't know before. Or, you could decide that you will practice introducing yourself to five people whom you have never met. What will your goals be this week?
